Asos Style Match Is Like Shazam for Fashion
British style retailer Asos is near to brand information technology a lot easier to rails downwardly articles of clothing and accessories you're coveting.
Last August, the visitor introduced a visual search tool for its U.k. iOS app users called Style Match, which is basically like Shazam for way. At present, the company is launching Style Lucifer globally on iOS and Android.
Hither'southward how it works: Just press the photographic camera icon in the app'southward search bar and snap or upload a photograph of the item you're looking for. Style Friction match will then search the 85,000 products on Asos to find similar-looking items.
"Inspiration can strike you anywhere and at whatsoever time—whether information technology'south a photo in a magazine, scrolling through an Instagram feed or fifty-fifty on a local street corner," Asos Digital Product Director Andy Berks said in a argument. "Now, with just a couple of taps of their mobile device, Asos customers can capture that fleeting moment and … find the item that'southward inspired them—or like—at merely the right time."
Asos has seen "strong date with the tool" since launching information technology in the UK, it said. At present, a lot more people will exist able to try it out.
Asos isn't the only company embracing visual search. Pinterest and eBay already offering similar features within their apps. Meanwhile, Google has a feature chosen Lens inside its Photos app that lets you run searches via your smartphone camera. You can, for instance, point your smartphone photographic camera at an object like a flower or a painting, and Google'due south AI-powered algorithms volition fetch data about it.
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Source: https://sea.pcmag.com/news/20020/asos-style-match-is-like-shazam-for-fashion
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